How's Your Customer Experience? Join Us In Chicago - November 2, 2011

Building the Business Case for a Better Customer Experience


How’s Your Customer Experience? Join Us In Chicago – November 2, 2011

SAP Customer Experience Summit

Building the Business Case for
a Better Customer Experience

About a third of major companies now have a senior executive who is responsible for the overall customer experience, yet few know how to get started on a customer-experience initiative or to measure business success.

On November 2, we are pleased to sponsor the SAP Customer Experience Summit and Networking Reception at Cité in downtown Chicago. Please join us and enjoy a stunning, 360-degree view of Chicago’s skyline while participating in informative sessions that showcase how leading companies strategically align customer service with their overall corporate strategy to build customer loyalty, increase revenue, and reduce costs.


Hear visionary John Goodman, author and vice chairman of customer service research firm TARP Worldwide, reveal:

  • Why the revenue implications of better service are 10 to 20 times the cost implications
  • How C-level executives can evolve customer service from a tactical cost center to a strategic advantage, and a “word-of-mouth” tool that reduces marketing costs
  • Why old myths about customer service no longer apply
  • How to estimate how improved customer service can potentially impact your bottom line

Register today and discover how you can boost your bottom line by leveraging the latest innovations for providing the best customer experience, and hear how best-in-class companies are putting these solutions into practice to drive better business results. Take advantage of interactive demos to get hands-on experience with our latest solutions that deliver state-of-the-art customer care.

Attend and you will also receive a complimentary copy of John Goodman’s book Strategic Customer Service.

There is no cost to attend the SAP Customer Experience Summit but you must register in advance. For full details and registration, please click on the registration button.


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About the Author

Glenn Abel is a leading authority on Contact Centers.


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